Спрацював “ефект Кейт”: Принцеса Уельська з’явилася в горах у шортах, і тепер їх бажає кожен.

The Princess of Wales has long set trends and drawn consumer attention to certain products.

This summer, those trends became red sports shorts, which have already been favored by celebrities, stylists, and fashionistas worldwide, thanks to being worn by the wife of the heir to the British throne, Prince William.

It was in these shorts that Kate was when she went on a mountain hike. The $80 model from the brand The North Face was instantly sold out by the princess’s admirers.

Indeed, traditional royal etiquette dictates that skirts, shorts, and dresses should adhere to modesty and typically end at the knee or slightly above, so Kate somewhat deviated from these rules. Nevertheless, considering it was a charitable mountain climb and not an official royal duty, we suspect no one objected to a slight departure from protocol – especially given that the shorts have some thoughtful features that truly assist hikers.

According to the manufacturer, these shorts, made from durable water-repellent material that protects against moisture and fabric absorption, also feature reflective elements for increased visibility in low light conditions, have a built-in lining (which helps reduce friction), and are specifically designed for outdoor activities. As expected, The North Face’s popularity has surged, and sizes in the bright red shade are rapidly selling out.

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